# Jay Genin

Lead Designer

Madison, Wisconsin

Lead Designer at REACHRIGHT. Combines graphic, video, and web design expertise with a Biblical Studies degree and active pastoral ministry.

500+ Websites Designed  
10+ Years in Design  
Yes Active Pastor

## About Jay

Jay Genin brings a rare combination of creative talent and pastoral calling to his role as Lead Designer at REACHRIGHT. With a background spanning graphic design, video production, and web design — plus a degree in Biblical Studies — Jay understands how to create church websites that are both visually stunning and spiritually authentic.

Since 2015, Jay has also served as senior pastor in Madison, Wisconsin, overseeing churches across the Midwest. This dual perspective as both a designer and a pastor means every website, graphic, and brand element he creates is informed by real ministry experience. He knows what a church needs to communicate online because he's lived it.

Jay is married with three kids and a chocolate labrador. When he's not designing beautiful church websites or preaching on Sunday mornings, he's probably chasing the dog around the yard.

### Education

- Biblical Studies degree
- Graphic, Video & Web Design

### Experience

- Lead Designer at REACHRIGHT
- Senior pastor in Madison, Wisconsin since 2015
- Oversees churches across the Midwest
- Background in graphic, video, and web design
- Designed hundreds of church websites and brand identities

### Areas of Expertise

Church Web Design  Graphic Design  Brand Identity  Video Production  UX Design  Church Branding  Visual Communication  Pastoral Ministry

## Published Articles

491 articles on church growth, marketing, and ministry

### [Introducing the Church Influence 100: The Most Influential Churches Online](/content/blog/introducing-the-church-influence-100/index.html)

We ranked the 100 most influential churches online using real platform data. See who made the 2026 list, how scoring works, and what it means for your church.

### [The State of Church Social Media 2026: What 100 Influential Churches Reveal](/content/blog/state-of-church-social-media/index.html)

We analyzed the social media data behind the Church Influence 100. Six findings every church leader should see, from the TikTok gap to the rise of global churches.

### [How Small Churches Can Rank on Google Without a Big Budget](/content/blog/how-small-churches-rank-on-google/index.html)

No budget? Your small church can still rank on Google. Here's the free-first priority stack: 5 moves, about an hour a week, that beats bigger churches.

### [Claude Code for Church Staff: A Real-World Pastor's Guide](/content/blog/claude-code-for-churches/index.html)

Real-world Claude Code use cases for church staff. How I use it daily for REACHRIGHT and my church, plus the nonprofit discount most pastors miss.

### [Claude Cowork for Church Staff: The No-Terminal Sister to Claude Code](/content/blog/claude-cowork-for-churches/index.html)

Claude Cowork for churches is the no-terminal AI coworker your office manager will actually use. 75% nonprofit discount. Set up in 30 minutes.

### [Best Local SEO Companies for Churches (2026)](/content/blog/local-seo-companies-for-churches/index.html)

I run local SEO for hundreds of churches across 47 states. Here are the best local SEO companies and agencies for churches in 2026 — honest pros, cons, pricing.